As I look through different organizations and other PR jobs, I have found that I keep gravitating to Community Affair centered jobs especially in sports. Did you know that the NFL is considered as a nonprofit organization? Crazy, right! Other professional sports teams, like the MLB, NBA, NASCAR and the NHL, are not considered to be nonprofit but many do have in-house foundations.
This lead me to think, how easy is it for a large corporation to be involved with the local community. Major League Baseball has a community website MLB Community that connects fans to different club initiatives as well as MLB initiatives.
At the April 7, 2014 Oakland-Minnesota game, both teams and the fans "Stood Up to Cancer" in support of the Minnesota Twins General Manager Terry Ryan and others affected by cancer. The video above shows one partnership between the MLB and Stand Up to Cancer. The MLB Community website also provides fans and teams other opportunities to get involved with charities such as local Habitat for Humanity organizations as well as national charities such as Make-A-Wish and Baseball Tomorrow Fund.
For more information on Stand Up to Cancer please go to standup2cancer.org.
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Corporate Social Responsibility is becoming such a large part of corporate day-to-day operation and as a fan of nonprofit organizations, I cannot wait to see how partnerships are formed across the world.
I love teams that are big in community relations. The Carolina Hurricanes and Charlotte Checkers have specific departments for this kind of work. During the season the Carolina Hurricanes have a HUGE community relations day where the players go out into the Triangle area. They go to hospitals, schools and after school programs. They also take children Christmas shopping and last season they took children ice skating on an outdoor rink. The Charlotte Checkers are pretty famous for giving a fan a house, yes a house, a couple of seasons ago. This is a really awesome niche in the sports world and I think it would be a great place for you to be!
ReplyDeleteI love the fact that the Checkers did the house for a fan. I remember that being such a huge thing back home in Charlotte. I can't remember what season it was but it was a HUGE deal!
DeleteI absolutely love this! Anytime athletes or organizations take the time to do projects and visit hospitals just reinforce why we look up to them. Being in the position that these organizations and players are in with how much influence they have on the community and younger generations really help provide us with a sense of belonging. Not to mention how great of role models these players and organizations can be. You should definitely look more into this!
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